Marketing Manager

To lead and own the overall marketing strategy and activities of an assigned brand within Markazia Group, balancing short-term, sales-driven marketing initiatives with the long-term development of brand equity.

The Marketing Manager is responsible for translating business objectives into effective marketing strategies and campaigns that strengthen brand positioning, generate qualified leads, increase customer engagement, drive showroom traffic, and support sales growth, while ensuring full alignment with the brand identity and Markazia Group's overall business objectives.

Key Responsibilities:

Brand Strategy & Management

· Develop and implement the annual and quarterly marketing strategy and plans for the assigned brand in alignment with Markazia Group's business objectives and sales targets.

· Own and strengthen the brand positioning, identity, communication, and voice across all customer touchpoints.

· Ensure consistent application of brand guidelines across digital, offline, showroom, dealership, and other customer-facing environments.

· Monitor market trends, customer behavior, competitor activities, and industry developments to identify opportunities for brand growth and differentiation.

· Balance short-term commercial objectives with long-term brand equity and customer loyalty.

Marketing Campaigns & Commercial Activities

· Lead the planning and execution of integrated marketing campaigns that generate qualified leads, showroom visits, customer inquiries, and sales opportunities.

· Translate sales and management requirements into clear marketing strategies and briefs, defining objectives, target audiences, KPIs, key messages, budgets, deliverables, and timelines.

· Ensure marketing campaigns are aligned with monthly and quarterly sales objectives and business priorities.

· Identify and implement opportunities to improve campaign effectiveness, customer acquisition, and conversion.

Digital & Integrated Marketing

· Work closely with Digital Channel Specialists to ensure effective execution across social media, websites, paid media, CRM, search, and other digital platforms.

· Ensure an effective balance between paid and organic marketing activities.

· Monitor digital performance and identify opportunities to improve traffic, engagement, lead generation, and conversion.

Team & Stakeholder Management

· Lead, guide, and coordinate the marketing team and relevant specialists supporting the assigned brand.

· Establish clear priorities, responsibilities, timelines, and performance expectations for marketing activities.

· Collaborate closely with Sales, Aftersales, Finance, and other internal departments to align marketing initiatives with business requirements.

· Manage relationships with external agencies, suppliers, media partners, and other marketing stakeholders.

· Ensure effective communication and coordination between all parties involved in campaign development and execution.

Budget & Agency Management

· Develop and manage the assigned brand's marketing budget in line with approved business plans.

· Evaluate agency and supplier performance and ensure value for investment.

· Review and approve marketing proposals, campaign plans, creative concepts, and other marketing deliverables within delegated authority.

Performance Management & Reporting

· Monitor campaign and brand performance against agreed KPIs, including qualified leads, CPL, CPA, conversion rates, engagement, awareness, perception, showroom traffic, and website performance.

· Analyze campaign results and market data to identify trends, opportunities, and areas for improvement.

· Prepare and present regular marketing performance reports and recommendations to management.

· Conduct post-campaign evaluations and ensure learnings are incorporated into future marketing strategies.

· Take corrective actions when campaigns or initiatives are not achieving the agreed objectives.

· Brand consistency score

· Timely delivery of marketing campaigns

· Achievement of annual and quarterly marketing objectives

· Team and agency performance

• Bachelor’s degree in marketing, business Administration, communications, or a related field.
• 6–8 years of relevant experience in brand marketing, integrated marketing, campaign management, or a similar role, with demonstrated managerial experience.
• Experience in the retail, FMCG, or other consumer-facing industries is preferred.
• Strong experience in developing and executing brand and commercial marketing strategies.
• Proven experience managing marketing budgets, agencies, campaigns, and cross-functional stakeholders.
• Strong understanding of digital marketing, customer acquisition, brand management, and marketing analytics.

Core Competencies:

• Strategic Brand Management
• Marketing Strategy & Planning
• Integrated Campaign Management
• Commercial & Business Acumen
• Digital Marketing
• Budget Management
• Team Leadership
• Agency & Stakeholder Management
• Marketing Analytics & Performance Management
• Customer & Market Insight
• Decision Making
• Project Management
• Communication & Presentation Skills
• Negotiation Skills
• Problem Solving
• Creativity & Innovation