Marketing Officer

The Marketing Officer is responsible for supporting the marketing managers in the planning, coordination, and execution of marketing activities across assigned brands. The role ensures that marketing campaigns, content, activations, and day-to-day marketing requirements are coordinated and delivered efficiently, on time, and in line with the approved brand direction and business objectives.

The Marketing Officer plays an active role in implementing marketing plans and coordinating activities across internal and external stakeholders, while contributing ideas to strengthen marketing initiatives and support brand growth and customer engagement.

Key Responsibilities:

• Support the execution of marketing plans and campaigns by coordinating activities, timelines, approvals, and required deliverables with relevant stakeholders.
• Prepare marketing briefs and coordinate marketing materials, ensuring clear communication of requirements with agencies and internal teams.
• Coordinate day-to-day marketing activities with internal and external stakeholders, including creative agencies, suppliers, Digital Channel Specialists, Experiential Marketing Specialists, dealerships, and other relevant departments.
• Support organic social media activities, including coordinating content calendars, following up on agency deliverables, ensuring posting requirements are completed, and monitoring customer comments and engagement.
• Follow up on campaign and activity execution, ensuring agreed timelines, approved messaging, brand guidelines, and deliverables are followed, while highlighting any delays or deviations and taking the necessary follow-up actions.
• Collect and organize marketing performance data, including campaign results, social media metrics, leads, engagement, competitor activities, and other relevant information to support marketing analysis and decision-making.
• Maintain accurate marketing documentation and trackers, including campaign calendars, activity trackers, budgets, purchase requests, agency deliverables, reports, approvals, and other operational documents.
• Monitor competitor and market activities and share relevant observations and insights to support the development and improvement of marketing activities.
• Proactively suggest ideas and opportunities for campaigns, content, activations, and other marketing initiatives based on market trends, customer behavior, competitor activities, and brand requirements.
• Provide administrative and operational support to ensure the smooth, efficient, and timely execution of marketing activities across assigned brands.

• Bachelor’s degree in marketing, Business Administration, or related field
• 2+ years of experience in marketing, preferably in the automotive industry
• Strong content creation, campaign management, and analytical skills
• Proven ability to manage marketing budgets and track ROI
• Excellent communication, coordination, and brand management capabilities