Director of Marketing Strategy (Open for Locals & Expats)

 Key Responsibility Areas:

•            Develop and Implement Marketing Strategy:

•              Lead the development of the company’s marketing strategy in alignment with the overall business goals and objectives.
•             Identify key market opportunities and target audiences to drive brands awareness, customer acquisition, and retention.
•             Define strategic objectives and measurable KPIs for marketing initiatives.
•             Drive innovation in marketing strategies by staying informed on industry trends, emerging technologies, and competitor activities.

•            Cross-Functional Collaboration:

•             Work closely with other departments (Sales, Product, Operations, etc.) to ensure marketing strategies are aligned with business needs.
•             Collaborate with creative, digital, and content teams to develop compelling campaigns.
•             Partner with the data analytics team to track, measure, and optimize marketing effectiveness.

•            Brands Development and Positioning:

•             Lead brands development and positioning efforts to ensure consistency and clarity across all marketing touchpoints.
•             Drive efforts to strengthen the company’s value proposition and competitive positioning in the market.

•            Marketing Campaigns and Execution:

•            Oversee the design, execution, and management of marketing campaigns across multiple channels (digital, print, events, etc.).
•            Ensure campaigns are strategically aligned with the company's growth objectives and deliver ROI.

•             Leadership and Team Management:

•             Lead, mentor, and manage the marketing strategy team, fostering a high-performance culture.
•             Develop team capabilities, ensuring they have the resources and skills needed to execute successful marketing strategies.

•              Market Research and Insights:

•             Conduct and analyze market research to understand consumer behavior, industry trends, and competitive landscape.
•             Provide actionable insights that influence strategic marketing decisions and customer engagement.

•  Budget Management and Resource Allocation:

•             Manage the marketing budget and allocate resources effectively to maximize ROI.
•             Monitor and report on marketing spend to ensure it aligns with strategic goals and delivers measurable results.

•             Performance Measurement and Reporting:

•             Track, measure, and report on the performance of marketing strategies using key metrics (e.g., ROI, engagement, conversion rates).
•               Make data-driven recommendations for continuous improvement.

•             Innovation and Continuous Improvement:

•             Foster a culture of innovation within the marketing team, encouraging experimentation with new channels, tactics, and technologies.
•              Regularly assess and refine the marketing strategy to ensure it adapts to changing market conditions and evolving customer needs.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field (master’s degree preferred).
• 10 years of experience in marketing, with at least 3 years in a senior strategy or leadership role.